​A little over one year ago, I wrote on my own blog, Corporate Social Reality, about why some green products take off and others don’t, and I’m pleased to report that I think my primary hypothesis holds true today. Consumers want action items that make them feel that they are making a difference, and brands can step up and engage their consumers by providing such steps. Actually, I’m happy to say that the most recent goodpurpose study substantiated several of my claims:

• The environment is the number one cause that consumers care about globally;
• 74% of consumers in the U.S. believe that brands and consumers could do more to support good causes by working together;
• 66% of consumers in the U.S. want brands to make it easier for them to make a positive difference.