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The global goodpurpose team has gathered some of the most insightful resources for you to read, enjoy and share. We invite you to rate the research and articles, as well as recommend additional resources.
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The state of corporate philanthropy
Consumers’ growing expectations of companies make corporate philanthropy more important than ever. But many respondents to this survey say their companies aren’t meeting social goals or stakeholder expectations very effectively. Companies that are doing well are taking a more strategic approach.
From Greenwash to Great
OgilvyEarth's guide to avoiding greenwash. The handbook is intended as a practical guide for marketers who are keen to explore how sustainability can create opportunity for their brand, who aspire to develop great sustainability-related marketing and who are anxious to avoid the pitfalls of greenwash. It explains how to build insurance against greenwash into your marketing process from the get-go and details a straightforward set of principles.
PR Week/Barkley Cause Survey
The report shows how consumers and corporations are committed to cause. A total of 116 marketing professionals and 530 female consumers completed the survey online.
Doing Good - Business and the sustainability challenge
The report investigates the impact of sustainability on business today
Corporate Citizenship Around the World - how local flavor seasons the global practice
The report is about the trends and state of corporate citizenship in different countries in the world. It also gives cultural background information to understand better the regional differences on corporate citizenship.
Strategy and Society
The study examines the link between competitive advantage and CSR
The State of Corporate Citizenship 2009: Weathering the Storm
The main goal of this survey was to sample small, medium and large companies in the United States to determine how corporate citizenship activities have changed during a period of deep financial and economic recession in the United States and globally. The survey also sought to explore senior executives’ attitudes and aspirations, and to identify key trends and differences among businesses by size, type of ownership, and who they sell to (customers, other businesses, or both).
The Business Case for Sustainability
The paper lists the main CSR and Sustainability trends that are happening in the marketplace and regulation, among investors and consumers. It is full of with very good examples on the business case of CSR.
Corporate Social Responsibility Branding Survey
The second annual Corporate Social Responsibility Perceptions Survey was conducted by research-based consultancy Penn Schoen Berland in partnership with brand consulting firm Landor Associates and strategic communications firm Burson-Marsteller. The results are based on 1,001 online interviews with the general public in the U.S. conducted in mid-February 2010.
The Green Revolution
“Green Revolution” study is intended to help companies improve their communication strategy and effectively influence the shopping behaviors of their green consumers. The study is based on a survey of 520 US green consumers conducted in June 2009. Target individuals include respondents between the ages of 18- 65 years old, who are aware of green products and who have purchased green products in the past.
Step Up: A Call for Business Leadership in Society
How CEOs are managing short-term business demands while balancing the challenges of societal issues requiring long-term solutions. The report provides the perspectives of 48 CEOs and senior executives representing 27 major multinational companies from a cross-section of industries.
From risk to opportunity: How global executives view socialpolitical issues
When business leaders assess how societal issues will affect shareholder value, may see operational opportunities where they once saw risks. But executives have yet to fathom the extent to which the public expects companies to address major global problems.
Past.Present.Future
The report examines the shift in American attitudes and behaviors and the current implications for business, as well as discuss:
Redesigning Business Value: A Roadmap for Sustainable Consumption
Building on the rationale for business engagement, as laid out in The Business Case for Sustainability in January 2009, this report explores the core elements of a long-term vision for sustainable consumption. The objective of this report is to offer immediate, practical ideas on how companies can partner across industry boundaries to begin to realize that vision now, as developed in section 5 of this report. As this document is written to facilitate discussions at the World Economic Forum Annual Meeting 2010 in Davos-Klosters, we hope that the challenges and opportunities presented here will catalyze specific and practical partnerships, to be carried forward by Partner companies through 2010 and beyond.
Finding the green in today’s shoppers
The Grocery Manufacturers Association (GMA) enlisted Deloitte to conduct a study to examine the behavior of consumers related to the purchase of sustainable products. They conducted a direct study of more than 6,000 shopper experiences in 11 major retailers of varying formats to understand the characteristics of the green shopper and to examine their shopping responses to sustainability issues.
Managing for sustainability
Managing for sustainability is an Economist Intelligence Unit report that discusses why firms are embracing sustainable practices, how companies are embedding corporate social responsibility into their businesses, and how they are gauging and reporting their success.
Green Brands Global Media
A global study on consumer perceptions of green brands and corporate environmental behavior. It is based on a research among 9000 consumers from US, IK, Australia, France, Germany, China,, India and Brazil.
A New Era of Sustainability - CEO Study 2010
The study is based on a global survey of more than 750 CEOs and in-depth interviews with 50 of the world’s foremost CEOs in a range of industries and geographies. "CEOs around the world are starting to see the shape of a new era of sustainability coming into view."
The Business of Sustainability
MIT Sloan Management Review and knowledge partner The Boston Consulting Group, with sponsorship support from business analytics provider SAS launched this global survey of more than 1,500 corporate executives and managers about their perspectives on the intersection of sustainability and business strategy..
Shaping the Future: Solving Social Problems through Business Strategy
The report examines which forces are most likely to shape the context for business over the next decade. The poll results used throughout this report are taken from CECP’s fifth annual Board of Boards CEO conference, held in February 2010, which brought together 39 CEOs and chairpersons for a candid peer-to-peer dialogue on “Solving Social Problems through Business Strategy.”
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