One Response to “Richard Edelman on goodpurpose”

1. Brand loyalty and Social Purpose « The Campbell Report says:

   November 2, 2009 at 3:58 pm

   [...] Brand loyalty and Social Purpose I was checking out the findings of Edelman’s 3rd annual good purpose consumers’ survey and the findings were very interesting. The good purpose study found that 61% of people have purchased a brand that supports a good cause even if it wasn’t the cheapest brand. That means if more brands support good causes consumers are more likely purchase the brand even if that spend an extra 50 cents to a dollar just because the brand supports a good cause. Also the study showed 83% of people are willing to change consumption habits if it can help makes the world a better place to live. I think if more companies took the time out to realize that they cant just spend all their money on ads that consumers would be more loyal if the brand related more to people social values and not just writing checks to charities. People have faces checks just have names and numbers. I feel that if a brand did more to help communities that the consume their brands it would be a step toward consumers being able to trust brands again because right now its really hard to trust anything that companies are saying. The results are in the actions and seeing faces. I hope that brands continue to buy into this method if you stand for a good cause that will buy. Richard Edelman Ceo of Edelman give his opinion on the subject last Monday on fox business channel I have posted the video if you would like to catch it out. This is the link Richard Edelman on good-purpose. [...]